【Sunway University】BA (Hons) in Advertising and Branding

BA (Hons) in Advertising and Brandingは、調査、分析、概念化、視覚情報と創造的なアイデアを提示するスキルと知識を身につけることができます。
創造性、批判的思考と起業家精神、メディア、に焦点を当てたワールドクラスの卒業生を生成することを目指しています。



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入学日

8月

期間

3年

Validation by

Lancaster University




将来のキャリア展望

  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists




プログラムの内容

1年目

  • Principles of Advertising
  • Creative Thinking
  • Designing with Type
  • Introduction to Graphic Communication
  • English for Academic and Professional Communication
  • Advertising Through the Ages
  • Conceptual Art Direction
  • Introduction to Consumer Behaviour
  • Media, Culture & Society
  • Principles of Mass Communication
  • Communication Theory and Practice

2年目 と 3年目

  • Strategic Advertising Campaign
  • Creative Copywriting
  • Global Branding & Identity
  • Media Planning
  • Digital Media Literacy
  • Law & Ethics in Communication
  • Advanced Graphic Communication
  • Research Methodology in Advertising
  • Integrated Marketing Communication
  • Advertising Design & Production
  • Advertising Entrepreneurship
  • Research Project in Advertising
  • Final Year Project
  • Corporate Identity Design
  • Internship
  • Digital Photography

Electives(任意の2つを選択)

  • Celebrity Culture
  • Basic Narrative Analysis
  • Design Thinking & Practice
  • Introduction to Packaging
  • Digital Packaging
  • iSpeak

Additional MOHE compulsory General Studies subjects

For Local Student

  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service



入学要件

STPM
Average C or CGPA 2.0 (Minimum 2 principals)

A-Level
Minimum 8 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field
CAVG 50% or CGPA 2.0



具体的な要件

SPMレベルの数学の単位またはそれと同等の単位



英語力の要件

IELTS or equivalent
6.0

※その他の資格については、ケースバイケースで検討します。
Sunwayのディプロマをお持ちの方は、単位互換の要件を満たしている場合、上級資格を取得することができます。



Sunway universityの学部一覧

Diploma

【Sunway University】Diploma in Culinary Arts
【Sunway University】Diploma in Graphic and Multimedia Design
【Sunway University】Diploma in Interior Design
【Sunway University】Diploma in Performing Arts
【Sunway University】Diploma in Events Management
【Sunway University】Diploma in Hotel Management
【Sunway University】Diploma in Nursing

Bachelor's Degree

【Sunway University】BSc (Hons) in Accounting and Finance
【Sunway University】BA (Hons) in Advertising and Branding
【Sunway University】Bachelor of Business Analytics (Hons)
【Sunway University】BSc (Hons) in Actuarial Studies
【Sunway University】American Degree Transfer Program
【Sunway University】BSc (Hons) Biology with Psychology
【Sunway University】BSc (Hons) Biomedicine
【Sunway University】BSc (Hons) Business Management
【Sunway University】BSc (Hons) Business Studies
【Sunway University】BA (Hons) in Communication
【Sunway University】BSc (Hons) in Computer Science
【Sunway University】BA (Hons) Contemporary Music (Audio Technology)
【Sunway University】BSc (Hons) in Conventions and Events Management
【Sunway University】BSc (Hons) in Culinary Management
【Sunway University】BA (Hons) Design Communication
【Sunway University】BA (Hons) Digital Film Production
【Sunway University】BA (Hons) Entrepreneurship
【Sunway University】BSc (Hons) Financial Analysis
【Sunway University】BSc (Hons) Financial Economics
【Sunway University】BSc (Hons) Global Supply Chain Management
【Sunway University】BSc (Hons) in Industrial Statistics
【Sunway University】Bachelor of Information Systems (Honours) (Data Analytics)
【Sunway University】BSc (Hons) Information Technology
【Sunway University】BSc (Hons) Information Technology (Computer Networking and Security)
【Sunway University】BA (Hons) in Interior Architecture
【Sunway University】BSc (Hons) in International Business
【Sunway University】BSc (Hons) in International Hospitality Management
【Sunway University】BSc (Hons) Marketing
【Sunway University】BSc (Hons) Medical Biotechnology
【Sunway University】BIS (Hons) in Mobile Computing with Entrepreneurship
【Sunway University】BA (Hons) Music Performance
【Sunway University】BSc (Hons) Psychology
【Sunway University】Bachelor of Software Engineering (Hons)

Postgraduate Diploma

【Sunway University】Postgraduate Diploma In Primary Care For Elderly)

Master's Degree

【Sunway University】MSc in Actuarial Science (By Research)
【Sunway University】MBA (Master of Business Administration)
【Sunway University】MSc in Computer Science (By Research)
【Sunway University】Master Of Arts In Creative Arts and Media
【Sunway University】Master of Human Resource Management
【Sunway University】MSc in Information Systems
【Sunway University】Master in International Hospitality Management
【Sunway University】MSc in Life Sciences
【Sunway University】Master of Marketing
【Sunway University】Master in Medical Science
【Sunway University】MSc in Psychology
【Sunway University】THE MASTER IN SUSTAINABLE DEVELOPMENT MANAGEMENT
【Sunway University】MA in Visual Communication and Media Studies

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