【Sunway University】BSc (Hons) Marketing

BSc (Hons) Marketingは、マーケティングの多面的なコンポーネントを包含するダイナミックなプログラムです。
プログラムの中心には、製品設計、流通、コミュニケーション、価格戦略の理解に焦点を当てています。
このようなブランディング、サービス、関係性とデジタルマーケティングなどの専門的なマーケティング分野の研究を通じて、会社と顧客の両方のための価値を作成する方法を学びます。

このプログラムはまた、あなたの学習経験を高めるために、シミュレートされたビジネスチャレンジと業界のフィールドトリップが組み込まれています。
インターンシップでは、学習した理論を実践ではどのように活かすか経験してもらいます。

この学位は、ランカスター大学によって検証され、プログラムの完了時に、2つの証明書が授与されます。




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入学日

1月、3月、8月

期間

3年(full-time)

Validation by

  • Lancaster University




将来のキャリア展望

  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Brand Consultant
  • Supply Chain Manager
  • Key Accounts Specialist
  • Retail Expert
  • Consumer Research Analyst
  • Advertising & Promotions Specialist
  • Marketing Consultant Professional
  • Management Consultant Professional
  • Customer Relationship Manager




プログラムの内容

1年目

  • Accounting for Decision Making
  • Introductory Economics
  • Principles & Practice of Management
  • Principles of Marketing
  • Business Statistics
  • English for Business
  • Principles of Business Finance
  • Business Law



2年目

  • Consumer Behaviour
  • Marketing Management
  • Marketing Channels
  • Marketing Research
  • Integrated Marketing Communication
  • Relationship Marketing
  • Services Marketing
  • Communication Skills



Electives(2年目に1つ選択)

  • Professional Sales Management
  • Brand Management
  • Publicity and Media Writing



3年目

  • Research Project (Part 1)
  • Research Project (Part 2)
  • International Marketing
  • Strategic Marketing
  • Internship
  • Business to Business Marketing
  • Marketing Planning and Execution
  • Digital Marketing
  • Business Ethics & Social Responsibilities



Electives(3年目に2つ選択)

  • Entrepreneurship
  • Product Innovation and Commercialisation
  • Sustainable and Social Marketing
  • Retail Marketing



Additional MOHE compulsory General Studies subjects

For Local Student

  • Islamic and Asian Civilisations
  • Ethnic Relations
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service



入学要件

STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

Sunway Diploma
CAVG 50% or CGPA 2.0
※単位互換の要件を満たしていれば、上級資格を取得することができます。

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

その他の資格
その他の資格については、ケースバイケースで検討します。
SPMの数学の合格またはそれに相当するもの。




英語力の要件

IELTS or equivalent
6.0

MUET
Band 4

SPM English
B3 or B+

UEC English
B4

O-Level English (1119)
Credit

Sunway Intensive English Programme (IEP)
Pass Level 4 with minimum 65%

ESL/English
Satisfactory level in Pre-University programmes, where the medium of instruction is English




Sunway universityの学部一覧

Diploma

【Sunway University】Diploma in Culinary Arts
【Sunway University】Diploma in Graphic and Multimedia Design
【Sunway University】Diploma in Interior Design
【Sunway University】Diploma in Performing Arts
【Sunway University】Diploma in Events Management
【Sunway University】Diploma in Hotel Management
【Sunway University】Diploma in Nursing

Bachelor's Degree

【Sunway University】BSc (Hons) in Accounting and Finance
【Sunway University】BA (Hons) in Advertising and Branding
【Sunway University】Bachelor of Business Analytics (Hons)
【Sunway University】BSc (Hons) in Actuarial Studies
【Sunway University】American Degree Transfer Program
【Sunway University】BSc (Hons) Biology with Psychology
【Sunway University】BSc (Hons) Biomedicine
【Sunway University】BSc (Hons) Business Management
【Sunway University】BSc (Hons) Business Studies
【Sunway University】BA (Hons) in Communication
【Sunway University】BSc (Hons) in Computer Science
【Sunway University】BA (Hons) Contemporary Music (Audio Technology)
【Sunway University】BSc (Hons) in Conventions and Events Management
【Sunway University】BSc (Hons) in Culinary Management
【Sunway University】BA (Hons) Design Communication
【Sunway University】BA (Hons) Digital Film Production
【Sunway University】BA (Hons) Entrepreneurship
【Sunway University】BSc (Hons) Financial Analysis
【Sunway University】BSc (Hons) Financial Economics
【Sunway University】BSc (Hons) Global Supply Chain Management
【Sunway University】BSc (Hons) in Industrial Statistics
【Sunway University】Bachelor of Information Systems (Honours) (Data Analytics)
【Sunway University】BSc (Hons) Information Technology
【Sunway University】BSc (Hons) Information Technology (Computer Networking and Security)
【Sunway University】BA (Hons) in Interior Architecture
【Sunway University】BSc (Hons) in International Business
【Sunway University】BSc (Hons) in International Hospitality Management
【Sunway University】BSc (Hons) Marketing
【Sunway University】BSc (Hons) Medical Biotechnology
【Sunway University】BIS (Hons) in Mobile Computing with Entrepreneurship
【Sunway University】BA (Hons) Music Performance
【Sunway University】BSc (Hons) Psychology
【Sunway University】Bachelor of Software Engineering (Hons)

Postgraduate Diploma

【Sunway University】Postgraduate Diploma In Primary Care For Elderly)

Master's Degree

【Sunway University】MSc in Actuarial Science (By Research)
【Sunway University】MBA (Master of Business Administration)
【Sunway University】MSc in Computer Science (By Research)
【Sunway University】Master Of Arts In Creative Arts and Media
【Sunway University】Master of Human Resource Management
【Sunway University】MSc in Information Systems
【Sunway University】Master in International Hospitality Management
【Sunway University】MSc in Life Sciences
【Sunway University】Master of Marketing
【Sunway University】Master in Medical Science
【Sunway University】MSc in Psychology
【Sunway University】THE MASTER IN SUSTAINABLE DEVELOPMENT MANAGEMENT
【Sunway University】MA in Visual Communication and Media Studies

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